Whether in such well-accepted approaches as ethnographic research, or in still-questioned forms such as narratives, life histories, diaries, and performance art, qualitative research has achieved a ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

Qualitative data analysis (QDA) is a cornerstone of research across various fields, from social sciences to marketing. It involves uncovering patterns, themes, and meanings within non-numerical data ...

Opinions expressed by Entrepreneur contributors are their own. 2020 was a turbulent year for most industries, including the qualitative research industry. Many brands and agencies that had previously ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. Pew Research Center releases its survey data publicly as IBM SPSS files with the ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

The project was a combination of the research interest in analyzing data and allowing states to continually improve their services. "We always knew, from a research perspective, that it's best to have ...

If you have lots of spreadsheets you would like to analyze, but unfortunately don’t have the time to invest in trawling through each one to any great depth, but known they contain a wealth of valuable ...