We discuss the difference between a marketing qualified lead (MQL) and a sales qualified lead (SQL) and how to use them to improve the customer experience. Generating leads is crucial for businesses, ...

What is an MQL? An MQL is a marketing qualified lead. What is an SQL? An SQL is a sales qualified lead. Okay, nothing new there. However, SQLs and MQLs require a fundamentally different approach to ...

There's been a lot of noise and violent thrashing over the last couple days regarding a flaw that was originally believed to be a flaw in Microsoft's IIS (Internet Information Server), but has since ...

You’re fed up with your nonexistent lead flow and the low-quality leads that are barely trickling in. You’re uncertain who you’re interacting with, you’re asking a lot of discovery questions but not ...

In the second part of this interview with Microsoft partner architect Conor Cunningham, we talk about Microsoft's use of telemetry to improve SQL Server and Azure SQL. We also discuss the changes the ...

In recent releases of SQL Server, Microsoft has delivered a great deal of feature enhancements and performance improvements. This rapid delivery has been facilitated by some development changes at ...